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Core Concepts: Our KAM Process

Core Concepts: Our KAM Process

Before you get started with Kapta, we recommend reading the articles in this section to become familiar with the core concepts that define how Kapta works.

KAM: Quarterly Business Reviews
Know-Act-Measure
Know: SWOT
Know: Voice of Customer (VOC)
Know: Key Players
Act: Action Plan
Measure: Account Health Score
Measure: Customer Metrics
Measure: Team Success

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