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  1. Kapta Help Center
  2. Kapta Knowledge Base
  3. Core Concepts: Our KAM Process

Core Concepts: Our KAM Process

Before you get started with Kapta, we recommend reading the articles in this section to become familiar with the core concepts that define how Kapta works.

  • KAM: Quarterly Business Reviews
  • Know-Act-Measure
  • Know: SWOT
  • Know: Voice of Customer (VOC)
  • Know: Key Players
  • Act: Action Plan
  • Measure: Account Health Score
  • Measure: Customer Metrics
  • Measure: Team Success
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